office staple clean light

The office

In the advertising business, clients usually want things to go big. They want their products to fill as much ad space as possible. Bigger, in other words, is almost always better.

Here, in this personal visual experiment, I tried the opposite by asking the question: how small can the product be in a composition without taking away the image’s attractiveness?

In these images, there’s no doubt that the eye moves immediately to the staple, the rubberband, and the foam. Without these visual cues, the viewer is left to drift. See? Size doesn’t always matter.


Leave a Reply

18 + eight =

Marc van Oene photography & cgi

Asterweg 85, 1031 HM, Amsterdam, The Netherlands, T: +31 654 748 441

Click to open a larger map

© Copyright

All images on this website are the exclusive property of Marc van Oene and are protected under international copyright laws. All photographs, images, 3D objects and films are not to be downloaded, reproduced, copied, stored, manipulated, projected, used or altered in any way, alone or with any other material, or by use of computer or other electronic means without the express written permission of Marc van Oene or one of his agents.